Sony OLED XR-55A95K

by our unique technology. So you get realistic depth and our widest range of accurate colors in every scene.,Cognitive Processor XR™.The Cognitive Processor XR™ takes picture and sound to a new level. Our revolutionary processor in Sony BRAVIA XR™ TVs reproduces content the way we humans see and hear it. This makes for an incredibly realistic viewing experience. It understands how the human eye focuses and analyzes images to present realistic depth, incredible contrast and beautiful vibrant colors.,XR Triluminos Max™.The new OLED (QD-OLED) screen with Cognitive Processor XR™ offers our widest color spectrum yet. This unique processor reproduces natural shades and hues perceived as beautiful by the human brain, and displays content with consistently vivid colors and lifelike textures at all brightness levels.,XR OLED Contrast Pro.Our OLED TV (QD-OLED) with XR OLED Contrast Pro delivers realistic contrast with vibrant colors and pure blacks. This OLED TV features a temperature sensor [1], a heat diffusion layer [2] that dissipates heat, and our XR™ Cognitive Processor to detect screen temperature and accurately control lights. For improved color brightness by up to 200% compared to conventional OLED TVs.,XR HDR Remaster.With XR HDR Remaster, this TV recognizes every object on the screen, analyzes its color, and adjusts the contrast. This makes the images even more realistic. Object-based processing with BRAVIA XR lets you adjust shading, saturation, brightness, motion vector, bandwidth and more - it's precision redefined. The result is exceptionally lifelike scenes with more depth, realistic textures and natural colors.,XR 4K Upscaling.XR 4K Upscaling gives you near-4K quality entertainment regardless of content or source. Our XR™ Cognitive Processor leverages large amounts of data and intelligently restores lost textures and details.,4K XR Super Resolution.XR Super Resolution detects individual objects in an image and reproduces authentic textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to deliver 4K images with lifelike detail and texture at four times the resolution of Full HD.,4K XR Smoothing.XR Smoothing produces smooth, natural-looking 4K images without the banding possible with other TVs. Scenes are rendered with thousands of hues, shades and gradations, making them look extremely lifelike.,XR OLED Motion.With the XR™ Cognitive Processor, XR OLED Motion combats blur by detecting and analyzing core visual elements in images. It then creates and inserts additional images between the original sequences to sharply reproduce even fast action scenes.,Less reflection for a stunning viewing experience.Reflections can affect depth and detail perception, especially in dark scenes. The OLED (QD-OLED) screen reduces reflections from external light such as bright sunlight for incredible brightness, color and contrast in almost any lighting condition. Enjoy captivating scenes without distractions.,Outstanding colors from any viewing angle.Watching TV is now possible from any viewing angle. The next generation A95K OLED self-illuminating (QD-OLED) screen provides consistent brightness. Color consistency and authenticity from any viewing angle.