What's it for? The long-lasting texture is versatile and can be applied effortlessly. Fits perfectly for up to eight hours. Who is it for? For all women who want to have great eyes with little effort. Why is it special? The smooth texture glides easily over the eyelids and can be used in a variety of ways: as eye shadow, to define, to lighten or for a sexy smokey eyes effect. The shades, from subtle to rich, stick for up to eight hours without settling, crumbling or changing colour in fine lines (absolutely waterproof). How to use it? Apply to the eyelid with your fingertips and blend - done! The waterproof formula can be removed perfectly with Bobbi's Instant Long Wear Makeup Remover.