What is it for? The long-lasting texture is versatile and easy to apply. It lasts perfectly for up to eight hours. Who is it for? For all women who want beautiful eyes with minimal effort. Why is it special? The smooth texture glides effortlessly over the eyelids and can be used in various ways: as eyeshadow, for defining, for highlighting, or for a sexy smoky-eye effect. The shades, ranging from subtle to bold, adhere for up to eight hours without settling into fine lines, flaking, or changing color (completely waterproof). How to use it? Apply with your fingertips on the eyelid and blend – done. The waterproof formula is easy to remove.