If we believe Tiktok, bogg bags are the most practical bags of the summer

They are easy to wash, virtually indestructible and can be personalised to your heart's content thanks to their ventilation holes. No, we're not talking about Crocs, the controversial plastic shoes. The world (of social media) has a new ugly fashion favourite: Bogg Bags.

The bags, made from the bio-based plastic ethylene vinyl acetate, are currently taking the Tiktok platform by storm. This is because they have proven to be an absolute essential for anyone who has to carry a lot around with them, but likes to keep track of things or often has to deal with stains and crumbs. In short: parents.

Adapt the interior and exterior to your needs

In addition to its spacious size (available in the sizes "Bitty" 28 × 11.5 × 22 cm, "Baby" 38 × 12.5 × 32 cm and "Original" 48 × 23 × 35.5 cm), the Bogg Bags can be extended by any number of organiser units. Different sized inner pockets, cup holders and even cooling elements can be clipped into the holes in the side walls as required. Thanks to the sturdy base, there is hardly any risk of the bags tipping over and spilling their well-organised contents. Of course, these are all highly attractive selling points for non-parents too. The Bogg Bags are just as suitable for picnics, the beach or the weekly shop as a loyal, practical companion.

Despite the deceptively similar look, the attachable, colourful "Bogg Bits" and the even comparable logo font, Bogg and Crocs officially have nothing to do with each other. The brand was founded in 2008 by US-American Kim Vaccarella - an occasional Crocs wearer - after she had spent ages searching for the perfect beach bag.

Have you Crocs licked Bogg blood? Unfortunately, we don't have the hype bags in our range. You can only find them online, if everything isn't on sale again, directly on boggbag.com - from 55 US dollars. <p