Mattel redesigns games for the colour-blind
28.6.2024
Translation: machine translated
By the end of 2024, Mattel will make 80 per cent of its games accessible to people with colour blindness. This includes UNO, Blokus, Skip Bo and Phase 10.
There are 300 million colour-blind people worldwide. Mattel wants to create an inclusive gaming experience for them and is redesigning 80 per cent of its games to be colourblind-friendly by the end of this year. The redesigned games include UNO, Phase 10 and Blokus. With the support of teams of experts and those affected, Mattel is developing solutions such as special patterns, tactile cues and clear symbols that make it much easier to play, regardless of colour. This means that you no longer have to rely on their colour perception, but are guided by other clues and features in the game.
Source: Mattel
"We are proud to raise awareness for the colourblind community and make our products accessible to more people so that all fans of our brands can come together and enjoy a shared and universal gaming experience." says Ray Adler, vice president and global head of games at Mattel in a press release. He emphasises that these changes not only represent a step towards inclusion, but also improve the quality of play for everyone.
This initiative demonstrates Mattel's strong commitment to inclusion and social responsibility. Their approach could serve as a model for other companies who also want to make their products more accessible to all and break down existing barriers. As soon as Mattel provides us with the new versions, we will make them available for you in the shop. <p
Header image: Shutterstock
Riding my motorbike makes me feel free, fishing brings out my inner hunter, using my camera gets me creative. I make my money messing around with toys all day.