Sony OLED TVs - discover them now

Sony Bravia A1 models in two sizes

Order your Sony OLED TV in 55" or 65" without delay. Let the deep black values and bright lights convince you. Need more? Then watch out, it's about to get hairy: thanks to "Acoustic Surface" technology, the TV screen turns into baffles.

TV

Sony Kd-55a1

55", OLED, 4K, 2017

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TV

Sony Kd-65a1

65", OLED, 4K, 2017

Sony's OLED TVs in video

"One Slate" design concept

The flat design fits perfectly into your living room. The frame of the Sony A1 is barely visible, as are the stand and speaker - it almost feels like the A1 OLED TV is floating in mid-air. Thanks to its design, your Sony A1 lends an artistic touch to your living room.

Sony explains the "Living Room Scene" concept in its own words:

The "Living Room Scene" concept uses elements and habits that have always been part of the ideal "living room" to reinvent them and create products that integrate harmoniously with their surroundings. We wanted to take this approach to its logical conclusion. We wanted the aesthetics of the television to go beyond the traditional limits of furniture and decoration. So we created the 'One Slate' concept, which condenses a given product into a single panel or 'slate', giving it a natural elegance that users would admire as a true work of art. Standard TV design protocols were becoming obsolete. We knew that, to design a model capable of transforming living spaces, we had to make the television a work of art.

OLED technology

From absolute black to the richest colours: innovative OLED technology offers a contrast never achieved before. Each pixel generates its own light and requires no external lighting device, delivering exceptional contrast and incredible detail in dark scenes - with no greyish haze.

What does "OLED" mean?

OLED (in English organic light emitting diode) stands for light-emitting diode. Thanks to these diodes (or luminous pixels), TV screens light up by themselves and no longer need a backlight. This results in an extremely flat design, very high picture quality, deep blacks with no grey haze and colours with high contrast and deep detail. Thanks to the addition of a white subpixel to the three conventional colours red, green and blue, 8 million subpixels ensure extremely realistic colour rendition. Faithful detail and clarity even during fast-moving sports and film scenes, thanks to a response time a thousand times shorter than that of the traditional LED pixel.

Sound

Sony has developed a new audio technology that produces stereo sound by vibrating the screen. So the A1 series models have the sound built into the screen. And what about the bass? The subwoofer has been elegantly integrated into the stand.

Image quality thanks to the new processor

The A1 models are equipped with the new 4K HDR processor, which goes by the name of "X1 Extreme". Combined with OLED technology, you can enjoy highly detailed, clear images with ultra-realistic colours. This excellent image quality is due above all to the performance of the processor. Sony explains what the "X1 Extreme" is capable of:

Our 4K HDR TVs offer a superior level of detail thanks to their powerful processors. Our recently developed 4K HDR Processor X1 Extreme has 40% more real-time processing capability than our popular 4K X1 processor. It converts all your programmes to near 4K HDR quality. With Object-based HDR remastering and Super Bit Mapping 4K HDR, our new 4K HDR Processor X1 offers more depth and texture. A sunset contains thousands of tints, shades and gradations that Super Bit Mapping 4K HDR technology reveals. It offers a natural, fluid image, without the 'staircase' effect sometimes visible on other TV sets. 14-bit processing breaks down the solid bands of colour to effectively smooth out the gradation of hues, allowing a 14-bit equivalent gradation to be displayed even from an 8-bit source, revealing 64 times 1 more colour nuances than a conventional display.

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