LG 75SM9900

with amazing color clarity.

In order for viewers to enjoy the true 8K resolution, not only the number of pixels must be right, but also
the colour clarity meets international standards. NanoCell 8K meets international standards and achieves a new level of detail, color quality and contrast.

NanoCell technology filters out matte colors to improve the purity of the RGB spectrum. Nano Color offers a realistic viewing experience in 8K. The vivid and accurate colors are the result of NanoCell technology.

Thanks to the advanced local dimming technology optimized for 8K, the NanoCell TV can precisely control the LED backlight to achieve deeper blacks, higher contrast and improved detail.

The larger the screen, the more important is the angle from which it is viewed. No matter where you sit in a spacious living room, the NanoCell TV always presents a realistic 8K viewing experience.

The NanoCell TV blends inconspicuously into your premises despite the generously dimensioned screen. The narrow edge - called Nano Bezel - blurs the line between reality and television.

The artificial intelligence algorithm analyzes the image quality of content to optimize the resolution for 8K. Enjoy excellent clarity, sharpness, detail and impressive contrast in everything you watch.

Thanks to NanoCell 8K, all content is reproduced in lifelike HD quality, with support for the most important HDR formats - Dolby Vision, Advanced HDR from Technicolor, HLG and HDR10.

Dolby Vision and Dolby Atmos create a real television experience thanks to the impressive images and realistic sound. Home entertainment is brought to life with incredible picture quality and three-dimensional sound, making you feel like you're part of the action.

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