When turned off, The Frame transforms into a work of art. Matte display: A display free from reflections. Ultra-realistic image effect in Art Mode. Design in a frame look: Looks like an ultra-slim picture frame. Interchangeable frames: Find a frame in the color that best matches your home style. Art Mode: When turned off, The Frame becomes a piece of art, seamlessly blending into your living space. Art Store: Works from world-famous galleries in your living room.