Sony KD49XG8305

Sony's X1 processor analyses every signal and optimises it for the best performance possible. Thanks to Sony's X-Reality PRO 4K technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity. HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. With HDR10 and HLG formats covered, this Sony 49” TV is compatible with a wide range of HDR movies, games and TV. This Sony is also fitted with a native 100 Hz screen for faster refresh rates. Combined with Sony's Motionflow XR 800Hz, this screen gives the Sony super-smooth motion, that's both crisp and steady. Whether you're watching a fast-moving action movie or sports event, this Sony 49 inch TV remains smooth and steady.

Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. The Oreo version makes searching for content easier as well as adding further customisation options and app editing. Connect up your Amazon Alexia device and you get access to wide range of voice control options. Alter the volume, change the channel or input and more - all just by asking Alexa. Alternatively, connect a Google Home and use the Google Assistant to control the Android menu and find your favourites. YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps. Sporting a super-slim bezel and a smooth design, the KD49XG8305 looks every bit the quality product you’d expect from Sony. Neat details include the feet with built-in cable tidy - ensuring the Sony’s style is kept as clean as possible.