Apple iPhone 13 mini (128 GB, Starlight, 5.40", SIM + eSIM, 12 Mpx, 5G)
EUR578,66 currently EUR949,15 new

Apple iPhone 13 mini

128 GB, Starlight, 5.40", SIM + eSIM, 12 Mpx, 5G


Question about iPhone 13 mini

Why does the iPhone now cost CHF 720 instead of CHF 660, although according to the description it is still a showroom model?

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You've got the showroom thing wrong. If you order the device, you will receive a new and originally packaged one. The reference to "showroom" only means that you can go and look at an iPhone 13 mini in the showroom.