Many children enjoy playing with the tags of their toys. Additionally, many children find comfort in cuddling with a cloth. Combined, this creates the Label-Friends. The Label-Friends can serve different functions: for babies from 0 months, it is a scent cloth; for older babies (around 6 months), it is a cuddly cloth; and for toddlers and young children, it is a cuddly, play, and comfort cloth. This means that all materials are colorfast and no hazardous (color) substances are used in production. Furthermore, the Label-Friends complies with European toy safety regulations, as indicated by the CE mark. The wild lion is always excited for new adventures. His large mane and soft fur encourage cuddling and snuggling. The various appliqués are made from different materials that stimulate the sense of touch. Its bright colors engage all the senses.