"Branding Technical Services - a case study on SWECO's brand" offers an in-depth analysis of the changes in the economic structure, particularly regarding the growing importance of the service sector in developed countries. In recent decades, the concept of service marketing has emerged as relatively new, and many companies are increasingly recognizing the need for marketing strategies and branding. However, there are technical service companies that have yet to adapt to this change. This case study focuses on the consulting firm SWECO and highlights the challenges and opportunities associated with implementing branding strategies in the technical service industry. The author, Suleyman Serhanoglu, provides valuable insights into the topic and discusses the relevance of branding in a changing economic environment. The book is aimed at professionals and students who wish to gain a deeper understanding of the dynamics of service marketing and its practical application.