Entrepreneurship for engineers? It's not a contradiction, but rather a prerequisite for developing innovative market offerings and successfully positioning them in the market.

For this, companies need individuals who can connect different disciplines into a new whole, such as engineering and business administration. This book contributes to that goal. It helps engineers and other scientists better understand the realities of the business world. Focused on what technicians and natural scientists need to evaluate business opportunities, the book provides insights into business-related matters that are selectively chosen and presented. Thus, the title serves as the optimal guide for engineers and technicians with management ambitions.