The book "Key Factors in Building Destination Brand Using Events" offers a comprehensive analysis of the role of events in destination branding. It examines how special events influence the image of travel destinations and the significance of co-branding for tourists' perceptions. Through thorough research, it demonstrates how potential tourists respond to event-related tourism offerings. The study identifies key factors that strengthen the relationship between events and the brand image of destinations. Additionally, a marketing framework is proposed to optimize the strategic use of events in the branding process. This book is aimed at destination marketers and event organizers, particularly in developing destinations looking to differentiate themselves in a competitive environment.