The book "Social Media Marketing for Direct Selling Tour Operators" offers a comprehensive analysis and guide for companies operating in the field of direct sales of tours. In an era where social media plays a central role in marketing, it is crucial for these companies to develop the right strategies to effectively reach their target audiences. The dissertation highlights the differences between traditional marketing and social media marketing and provides practical approaches for formulating and implementing a successful social media marketing strategy. By combining theoretical foundations with practical examples, it demonstrates how companies can better achieve their marketing goals through the use of social media. The work is aimed not only at tour providers but also at all businesses looking to optimize their marketing strategies in the digital age.