The aim of the book was to survey and analyze the mix of businesses in the city center of Wiener Neustadt. As large shopping centers on the outskirts of cities increasingly attract more customers, inner-city shops are suffering from declining sales and lower foot traffic. Therefore, it is essential to implement measures to revitalize city centers. This book includes a theoretical section developed through extensive literature research, as well as the results of a questionnaire directed at passersby in the city center. Additionally, all businesses in the city center were recorded and categorized by industry. The outcome of the work indicates that consumers generally appreciate the city center, but there is a significant lack of major anchor tenants. It can be concluded that the city marketing of Wiener Neustadt should aim to attract large and appealing stores to the city center, which would also benefit smaller shops. The book is aimed at all those responsible for city marketing, as well as businesses looking to establish themselves in the city center.