The Effect Of Corporate Image On Customer'S Satisfaction

Amassoma Ditimi, Nduka Kelechi Sylvia, 2010
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The book "The Effect Of Corporate Image On Customer's Satisfaction" offers a comprehensive analysis of the impact of corporate image on customer satisfaction. It examines how a company's image influences customer decisions, particularly in situations where evaluating service attributes is challenging. The authors, Amassoma Ditimi and Nduka Kelechi Sylvia, argue that corporate image plays a crucial role in provider selection and that customer satisfaction has become a central element in the visions and missions of companies. This academic book is aimed at students, researchers, and professionals who wish to gain a deeper understanding of the relationships between corporate image and customer satisfaction.

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