Black Friday Week 2023: how the premiere at Galaxus is going

How are the Black Friday and Cyber Monday sales doing? Will there be more shopping on Black Friday than last year? Which deals are proving particularly popular? Can our logistics cope with the onslaught? These are the questions upon questions we get asked by journalists come November. We’re happy to share our insights here – and maybe you, the Galaxus Community, are interested in knowing too.

Live ticker – how the week is going

Summary of the week

Galaxus has successfully brought the first Black Friday Week to a close. Irene Portmann, Project Manager of Black Friday Week at Galaxus, is extremely satisfied: «We reached our goal and spread the order volume over several days. This allowed us to avoid a major peak on Black Friday.»

Nevertheless, the logistics team had a lot to do during the week. During the entire eight days, significantly more orders were received than in the previous year. Thanks to good preparation and a great team performance during the campaign week in the warehouses in Krefeld, all parcels were dispatched on time.

Monday, 27 November - Cyber Monday

Cyber Monday is the last day of our Black Friday Week, with all deals valid until midnight. Though it might not be over yet, we can already say that the week has been worth it. And we've successfully managed to spread the influx of orders over the whole week. Our biggest deals have already sold out and we're really pleased with how the week of promotions has gone.

Saturday and Sunday, 25 and 26 November – a bumper weekend of shopping

Friday evening and the weekend saw the customers come pouring in once again. It's likely that people had a little more time on those days to browse through our offers and find what they were looking for. Significantly more orders were placed during this period than on a typical weekend.

Even so, our logistics team stayed strong despite the workload. In a nutshell, we used the weekend to build on a successful week, and even have a record Friday.

Friday, 24 November – Black Friday

4:30 p.m.

Looking at the day so far, we can see that Black Friday has been relatively relaxed. From our point of view, the strategy has worked out so far: we were able to spread the rush well over the week and provide relief and prompt parcel deliveries on all sides.

Customers also seem happy in being able to benefit from offers for a whole week. Overall, we're very satisfied with the traffic and number of orders placed, which are now slightly above last year's level.

1 p.m.

With half the day gone, we're taking a look at the situation so far:

A few night owls clicked through the new deals from midnight. The order volume within the first hour of Black Friday is on a par with last year.

As things stand, most orders on galaxus.de were received between 9 a.m. and 10:30 a.m. In total, about as many orders have been placed so far as at this time last year.

Our logistics department was able to cope well with the volume of orders from the last few days and can now focus on those that have just come in. We're satisfied with how the quantity of orders has been distributed so far and haven't yet reached the limits of our capacity.

Almost half of all deals are currently sold out. Customers seem to be enjoying the odd bargain or two, and we're sure that one or two Christmas presents are already in the pipeline. Monitors, graphics cards and household products are the most popular items being ordered.

8 a.m.

A few bargain hunters were out and about in our shops at midnight, but there wasn't a huge rush during the early hours of Black Friday. The shops remained stable throughout the night. This is partly due to the fact that we were well-prepared and spread the deals over the entire week to avoid a huge peak in orders on Friday.

Once the clock struck midnight, shopping carts at Galaxus were mainly filled with graphics cards and printers. Gaming controllers and game consoles were also popular tonight.

Tuesday to Thursday, 21 to 23 November – time for a breather

Some deals already sold out on Monday, so we're pleased with how the week has started. Our logistics team were kept busy on Tuesday and Wednesday, but weren't overloaded thanks to pre-Black Friday week preparations. Everything is stable, and the order volume is easily manageable. This is certainly thanks to the fact that customers can benefit from deals throughout the entire week. Still, we expect an increased number of orders on Black Friday itself, but we're well-prepared for this.

So far, PC components are proving popular, as are household goods such as vacuum cleaners, irons and toothbrushes.

Monday, 20 November – start of Black Friday Week

Our shops kicked off Black Friday Week right on time at midnight, and the first bargain hunters were quick to pounce. From the technical side, everything went smoothly, the shops remained stable and, as expected, the rush during the night wasn't too great.

The most popular products within the first hour after midnight were the ASUS mainboard and the Jimmy hoover. The first product to go on sale was a smartphone, the Samsung Galaxy A34 to be precise, shortly after 8 a.m.