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Déjà vu: Birkenstock brings back "Boston" and "Arizona" with studs

11.12.2024

Translation: machine translated

Rivets have long since made it back onto belts and bags. Now they are also taking over our favourite finches. And are reminiscent of long-forgotten pioneering models from the early 2000s.

The "Arizona" sandals and "Boston" clogs from Birkenstock are (figuratively speaking) a firm favourite. They have long been part of every well-stocked shoe rack, are often on sale and, due to their great popularity, are not shy about driving up their own price a little.

So now you could sit back and relax at home.

You could now sit back at Birkenstock and watch the sales figures continue to rise. After all, the shop is running. But to make sure we don't get bored, there's a small yet decisive innovation to the admittedly very minimalist comfort sandals just in time for the party season.

"Rivet" is the name of the new editions of both models. To put it in a nutshell, this is exactly the kind of rivet that now stretches along their suede. "Precisely set, particularly firm without a counterpart, but not pressed too deeply into the leather", says birkenstock.com - so that nothing really bothers or rubs when walking. Yay. In terms of colour, the company is starting off modestly in the studded business with black, taupe and acai. The price is more daring: the classic "Arizona Rivet" strap is priced at 220 francs, while the "Boston Rivet", which is closed over the toes, costs 245 francs.

Do you also have déjà vu?

Then you've probably been in the Birkenstock game for quite a long time. A good twenty years to be precise. In February 2003, none other than top model Heidi Klum presented her first, limited Birkenstock collaboration. Their Unique Selling Point, you guessed it: Studs. And glittering stones. What was polarising at the time - Birkenstocks were still struggling with a stubbornly uncool, eco image - is now proving to be (one might almost say) visionary.

Who would have thought that Klum's Birkenstock aesthetic would catch up with us again? Fashionable win or absolute loser - write your opinion in the comments.

Header image: Birkenstock

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