Google buys Fitbit
The rumours of the last few days are true and the cat is out of the bag: Google will buy Fitbit for 2.1 billion dollars.
Google has confirmed in its company blog that it will acquire Fitbit for 2.1 billion dollars. Fitbit manufactures fitness trackers and smartwatches. The rumours about this purchase emerged a few days ago.
The takeover makes sense: Google has long tried to penetrate the wearables market with its Wear OS platform - but the company has not been really successful. Fitbit has also struggled recently because Apple, Xiaomi and Huawei all want to conquer the fitness market for themselves - which has led to multi-million losses for Fitbit, among other things.
Google claims not to use Fitbit's previous data for advertising purposes, i.e. Google adverts and data analysis. However, there was no promise to store the data separately - as was the case with the Nest takeover. <p
Testing devices and gadgets is my thing. Some experiments lead to interesting insights, others to demolished phones. I’m hooked on series and can’t imagine life without Netflix. In summer, you’ll find me soaking up the sun by the lake or at a music festival.