Graphics card prices continue to fall
Graphics card prices have been dropping for four months. However, they are still above the recommended retail price. This is despite the fact that the next graphics card generation will already be launched in fall.
According to 3DCenter, a graphics card from Nvidia currently costs at best 19 percent and an AMD card twelve percent more than the recommended retail price. Compared to the last survey three weeks ago, that is six percent less for Nvidia and 13 percent less for AMD.
The 3DCenter regularly publishes the effective graphics card prices from various retailers in Germany and Austria. Even though the survey cannot be transferred one-to-one to Switzerland, the situation is similar here. However, the prices tend to be even higher than the recommended retail price.
Since the beginning of the year, the surveys have shown a downward trend. Nevertheless, these are not good prices. As a rule, the effective price of such an advanced graphics card generation should be 10 to 20 percent below the recommended retail price - according to the 3DCenter. New graphics card generations from the two manufacturers Nvidia and AMD are already expected in August this year.
In view of this, the manufacturers would do well to lower the prices to the level of the recommended retail price as quickly as possible. Otherwise, they risk that suppliers and retailers will be left sitting on the old goods.
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