Kärcher appliances turn white - but not all of them
5.3.2024
Translation: machine translated
The world market leader in cleaning appliances is launching a series of new appliances in which the brand's typical yellow colour has almost disappeared. Find out why here.
"All my cleaners are yellow, yellow, yellow". You could have sung this in the style of a nursery rhyme. But it's no longer true. The manufacturer of cleaning equipment now also has products in its range that lack the typical Kärcher yellow colour. The colour change was announced last year. The new steam cleaners, cordless brooms and window wipers have been available in the shop for a few days now.
In a press release, Kärcher justifies the switch to the colour white by stating that "many consumers in the indoor sector want white appliances". Market studies have shown this. In addition, the text of the company news continues:
White hoovers, steam cleaners and window cleaners blend discreetly into the living environment.
Well, I always put my cleaning appliance back in the cellar after use. As far as I'm concerned, the thing that removes the dirt can also be pink, green or pink-grey (greetings to Dyson!). But nobody asked me in the market study.
Kärcher hopes that turning away from yellow will make its range more "attractive and customer-friendly". Just what you say when you're using marketing language.
At least, the dominant colour has not yet disappeared completely. The cleaning cloths or fabric rollers have a yellow stripe. And the robot has a yellow border around the control element.
Top products with imprinted autograph
The yellow Kärcher appliances for indoor use are disappearing, but a new product line is being launched: the "Signature Line". This is to be understood quite literally, as these products have the signature of company founder Alfred Kärcher printed on them. But not every Kärcher appliance deserves this honour: only the top products in each category bear the signature of the engineer and company founder, who died in 1959.
The direct association with the name symbolises the spirit of innovation and quality, according to the press release. There is also a concrete benefit for buyers of the "Signature Line". If you register such a device via the Kärcher app, the manufacturer grants an additional year's warranty.
Header image: Martin Jungfer
Martin Jungfer
Head of Content
Martin.Jungfer@digitecgalaxus.chJournalist since 1997. Stopovers in Franconia (or the Franken region), Lake Constance, Obwalden, Nidwalden and Zurich. Father since 2014. Expert in editorial organisation and motivation. Focus on sustainability, home office tools, beautiful things for the home, creative toys and sports equipment.
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