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Lego
News + Trends

Lego study: How our society slows down girls' creativity

Ramon Schneider
7.3.2024
Translation: machine translated

A Lego study shows that even five-year-olds feel restricted by pressure to be perfect and language patterns. How does this affect girls and what steps can be taken to boost their creative confidence?

Jennifer B. Wallace, a recognised parenting researcher and bestselling author, emphasises: "Creative confidence is crucial for self-esteem, reduces stress and increases happiness. It is also considered one of the most important skills for the working world of the future."

The influence of language and gender stereotypes

Interestingly, more than half of children believe that adults are more likely to listen to boys' creative ideas, and 68 per cent of parents agree that society takes male creatives more seriously.

Lego is committed to change

Lego is committed to promoting girls. With their campaign, they aim to empower girls in their creativity and break down social stereotypes. This includes the guide "10 steps to boosting creative confidence", which is designed to support parents.

In summary, the study clearly shows how social trends and language patterns affect girls' creative confidence. Conscious changes in the way we speak and encourage girls can have a positive effect on their development and self-confidence. <p

Header image: Lego

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