Press review: How the media report on Galaxus.de

Alex Hämmerli

7.11.2018

Translation: machine translated

Galaxus Deutschland has been live in Germany since 1 November. Some think it's great, others think it's a crazy idea that is doomed to fail. This also applies to journalists and industry bloggers. Here you can read the most trenchant media opinions.

When a Swiss online shop jumps into the German shark tank, it triggers reactions. No opinion? No such thing! Whether it's comparisons with the competition, the failed foreign adventures of Galaxus parent company Migros or the ambition to become one of the top five German online retailers in the medium term: The topic is polarising. We show you the most exciting articles from the German and Swiss media landscape.

"Computer Bild" compares Galaxus with Amazon...

..and concludes that the almost non-existent price differences are "a minor sensation" given the market power of the US giant. Conclusion: Galaxus is likely to become a real alternative to Amazon in individual cases.

Here you can find the complete comparison of the largest computer magazine in Germany.

"Bilanz" paints a doomsday scenario

More sceptical than "Computer Bild" is the Swiss business newspaper "Bilanz", which went click-catching with the title "That's why Galaxus Deutschland will fail". The journalist writes that although the Swiss would like to see Galaxus Deutschland succeed, unfortunately "everything speaks against it". The competition is simply too strong - and the goal of making it into the top 5 is far too ambitious anyway. We say: challenge accepted!

Read the full article here.

"20 Minuten" sees hurdle in understanding the Community

The largest daily newspaper and news platform in Switzerland gives e-commerce expert Ralf Wölfle a chance to have his say in the report. He acknowledges that "an offer like that of Galaxus with its articles from product managers and the Community has never existed in Germany before". In the same paragraph, however, he raises the question of whether Germans would even understand this concept. What's your opinion? You can find the comment function below.

Click here for the article on "20 Minuten Online".

"Exciting Commerce" focuses on Media Markt and Rakuten

German e-commerce expert Jochen Krisch focuses on the competition. He is curious to see whether Galaxus Deutschland is doing better than its Japanese competitor Rakuten or Media-Markt. Krisch refers to an article from September in which he writes that it would be "quite feasible" for Galaxus to beat Media Saturn.

Here you can find the analysis of mid-September and 1 November.

"Schweizer Fernsehen": Nobody in Galaxus Deutschland has been waiting for Galaxus

The Swiss news programme "10vor10" initially speaks of "overwhelming competition" in Germany, but then gives Lars Hofacker from the Cologne-based EHI Retail Institute a chance to speak. He believes that there is still room for new competitors, even if expansion will not be "a sure-fire success like in the Swiss market". The biggest challenge will be to publicise the Galaxus Deutschland brand in Germany. We agree with that.

You can watch the TV article here
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Now it's your turn!

What do you think of the expansion "across the Swiss border"? Do we still need an online retailer in Germany? Will Galaxus be successful abroad? Or are the goals too ambitious? And what can Galaxus do better than Amazon, Otto, Zalando & Co? Let us know in the comments column!

Alex Hämmerli

Senior Public Relations Manager

Alex.Haemmerli@digitecgalaxus.ch

At Digitec and Galaxus, I’m in charge of communication with journalists and bloggers. Good stories are my passion – I am always up to date.

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