Ranking of the 10 most popular garden influencers and their best tips

Due to corona, many Germans have scrapped their holiday plans for the summer and are spending their long-awaited holidays in the region or at home in their own garden - 50 per cent of Germans said in a study by SWR that they would not be packing their suitcases this year. If you have a garden or balcony, you can consider yourself particularly lucky and create your own holiday oasis: A dense jungle, a sea of flowers or an all-inclusive self-catering garden - there are almost no limits to the possibilities.

This trend can also be seen online: search terms relating to gardening are at the top of the popularity scale on Google in the five-year review.

Garden videos conquer social media

We have taken the huge demand for products online and for the 100,000-strong "Do it Yourself + Garden" range as an opportunity to visualise the top 10 product groups between January and June 2020 in time-lapse and introduce all amateur gardeners to the most popular national and international gardening influencers with their best tips. Because gardening is no longer just analogue - there are numerous videos for garden inspiration and practical tips, especially on YouTube. The ranking shows gardens from halfway around the world: from Germany to Wales and the USA.

Top 5 garden influencers from Germany

Place 1: The self-catering channel (209,000 subscribers)

With over 200,000 subscribers, "Der Selbstversorgerkanal" is the largest gardening influencer in Germany. Ralf has been taking his Community on regular self-catering adventures since 2009. His aim is for the garden and the animals living in it to feed the whole family organically - which is why he mainly focusses on growing fruit and vegetables. In his most-clicked video with more than 800,000 views, he shows how to successfully grow garlic:

Place 2: Selbversorger Rigotti (184,000 subscribers)

Florian Rigotti describes himself as a "crazy gardener". He inspires his more than 180,000 fans with videos about the self-catering life. This ranges from DIY, plastic-free living and livestock farming to recipes. The centrepiece is, of course, his garden, where there is always something to admire, tend or harvest. He is always up to date - in April, for example, he initiated a livestream to talk to his Community about self-sufficient gardening during the coronavirus crisis. His most popular video with tips on successful tomato growing has been clicked more than a million times:

Place 3: Gartengemüsekiosk (99,400 subscribers)

The name "Gartengemüsekiosk" says it all: Jen and Rafal Slupkowski's garden is like a - healthy - kiosk where you can find everything your heart desires among the many varieties of fruit and vegetables. The couple themselves write about their garden that it is their "living room, adventure playground and living space". Of course, a habitat also needs to be cared for, which is why there are also tips and tricks on organic fertilisation, pest control, etc. The channel also inspires with vegan recipes. The most popular video shows how to make nettle slurry for fertilising and has been viewed more than 400,000 times:

Place 4: Gartenmoni (45,200 subscribers)

Gartenmoni has set itself the task of preserving tried and tested knowledge from grandmother's and father's time. Her green thumb lovingly tends to flowers, herbs, fruit and vegetables. Did you know that old coffee filters are ideal for repotting smaller plants? In her most popular video on YouTube (more than 400,000 views), she shows how the paper holds the soil together and how the leftover coffee fertilises the plants:

Place 5: the garden channel (34,600 subscribers)

Max lives in Kraichgau - a region near Karlsruhe whose loess soil is particularly fertile. So it's no wonder that gardening is particularly fun here. Max even grows peanuts and ginger on his plot and shows us what it's all about. His own garden is not enough for Max: he takes his Community on trips to faraway countries and shows them how to harvest passion fruit on Maui. Makes you dream, doesn't it? His most popular video, which now has more than 200,000 views, shows how to grow ginger in your own garden:

Top 5 garden influencers internationally

Place 1: Garden Answer (918,000 subscribers)

Do you have a question about gardening? Garden Answer has the answer! Laura's YouTube subscribers will soon have cracked the one million brand. With over 151 million total views, she is the most successful garden influencer in the world. Laura practically grew up in her parents' garden centre and discovered her love of plants at an early age. Now she inspires her Community with hacks for all facets of the garden. Would you like to decorate your home with the succulents that are currently taking over Instagram feeds? In her most popular video with more than two million views, Laura gives tips for beginners:

Place 2: Epic Gardening (717,000 subscribers)

Kevin from Epic Gardening likes to think big. His mission is to help 10 million people around the world learn how to garden. He may have achieved this by now, as his YouTube videos have been clicked on over 35 million times. He is fully dedicated to urban gardening and shows that even city dwellers can grow their own vegetables on their balcony or in their flat using simple means. When he's not tending to his plants, Kevin travels the world and looks over the shoulders of other gardeners. How to grow the ever-popular ginger on the balcony, for example, has interested more than three million people:

Place 3: Roots and Refuge Farm (354,000 subscribers)

A large family on a small farm in Arkansas - that's how Roots and Refuge Farm describes itself. In addition to an authentic insight into everyday family life in the countryside, Jessica shares practical life hacks and tips - such as whether it makes sense to beekeep in yoga leggings. In her most popular video with more than two million views, Jessica shows how to grow the best tomatoes:

Place 4: Huws Nursery (316,000 subscribers)

Huws Richards is only in his early 20s and already an old hand at YouTube - he's been making videos since he was twelve. He has wanted to publish a book for about as long. He has now written two books about gardening: "Veg in One Bed" was even recognised in the UK as the best book on gardening in 2019. The influencer from Wales is mainly dedicated to growing vegetables, but he also gives a few helpful tips on planting raspberries and redcurrants for those with a sweet tooth in his most popular video with more than two million views:

Place 5: The Impatient Gardener (30,900 subscribers)

It is said that "patience is the gardener's virtue": this doesn't necessarily apply to Erin, as she describes herself as an "impatient gardener". Ever since she was a child, her favourite way to pass the time has been in the flowerbed, and she now lives in a house in Wisconsin with several gardens. In her videos, she not only shares useful tips, but also reveals her own quirks in a funny way. Erin's houseplants, for example, only get a lot of attention in winter. Her most clicked video with over 200,000 views shows how to prepare hydrangeas for the next season:

Our must-haves of the season

There are thousands of products to make life easier in the garden, on the balcony or on the terrace. These are the Galaxus community's favourites based on orders between January and June 2020:

Irrigation

Garden hose cart

Fiskars Waterwheel with wheels

27 m

52

Garden hose cart

Fiskars Waterwheel with wheels

27 m

52

It's BBQ time

BBQ thermometers

−6%

EUR136,60 was EUR145,54

Weber iGrill 2

166

BBQ covers

EUR32,39

Weber Covering hood

Grill

117

For a holiday atmosphere even on the smallest balcony

Tabletop BBQs

EUR54,90

Tefal GC 241 D Inicio

215

Tabletop BBQs

EUR54,90

Tefal GC 241 D Inicio

215

Perfect lawn

Lawn trimmers

EUR224,07

Makita DUR181RF

Trim line

20

Lawn trimmers

EUR224,07

Makita DUR181RF

Trim line

20

For a clean home

Wet floor cleaner

Bissell Cross Wave Cordless

1153

High pressure washers

Kärcher K7 Premium Full Control Plus Home

EU version, Electrical connection

48