Jan Johannsen
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Samsung has crazy ideas for smartphone displays

Jan Johannsen
5.3.2025
Translation: machine translated

Fold it once or twice, roll it out or pull it out, hide it in a case and it's the best 3D display I've ever seen. The Samsung Display stand at the MWC has a lot to offer.

The current folding smartphones are pretty boring if you take a look at the Samsung Display stand at the Mobile World Congress (MWC). The company's division is showing exciting prototypes and concepts, some of which I would like to see in series production soon. And I don't yet recognise any sense in others.

Three ways to fold a smartphone twice

The Mate XT from Huawei is already a double-folding smartphone with three displays. The first devices from other manufacturers were on show at the MWC - for example the Phantom Ultimate 2 from Tecno.

The Phantom Ultimate 2 from Tecno
The Phantom Ultimate 2 from Tecno
Source: Jan Johannsen

Samsung Display has further ideas on the directions in which the three display areas can be folded. However, touching was prohibited on all devices. The following three could only be seen behind glass.

In the Flex S, the left and right sides of the display fold backwards and forwards around the centre area. The part of the touchscreen that is folded backwards can still be reached from the outside.

Double-folding display concept Flex S from Samsung Display.
Double-folding display concept Flex S from Samsung Display.
Source: Jan Johannsen

Both sides of the Flex G fold inwards. As I understand it, the display is no longer visible when closed.

Double-folding display concept Flex G from Samsung Display.
Double-folding display concept Flex G from Samsung Display.
Source: Jan Johannsen

The Asymmetric Flip, on the other hand, folds up a smaller smartphone. Unlike the Galaxy Z Flip 6, it folds not once in the centre, but in two places. A strip of the display remains visible, but is no longer accessible to the fingers.

A foldable smartphone does not necessarily need two hinges for even more display space. With the Flex Hybrid, the display can be pulled out. In Samsung's vision, for example, for the colour palette when painting.

Fold and pull: Samsung's Flex Hybrid display concept.
Fold and pull: Samsung's Flex Hybrid display concept.
Source: Jan Johannsen

With the Slidable Flex Vertical, Samsung has presented a display that enlarges the smartphone. In doing so, it stretches in length. However, the exhibits were not movable. Motorola already showed more two years ago.

Slidable Flex Vertical: This is how Samsung extends the smartphone display upwards.
Slidable Flex Vertical: This is how Samsung extends the smartphone display upwards.
Source: Jan Johannsen

The Polygon Foldable exudes retro charm. The outer display of the folding smartphone rises up slightly in its frame.

Polygon Foldable: a different design for the outer display.
Polygon Foldable: a different design for the outer display.
Source: Jan Johannsen

More brightness and less power consumption

Under very bright lights, Samsung Display will also be demonstrating the difference between a brightness of 2000 and 5000 nits at its stand. 2000 nits is already a good value for current smartphones and manufacturers are still a long way from reaching 5000 nits in series devices.

The difference between 2000 and 5000 nits is even captured by the camera.
The difference between 2000 and 5000 nits is even captured by the camera.
Source: Jan Johannsen

More brightness also means more power consumption. To counteract this, Samsung Display has the Eco2 OLED in its portfolio. The 7.6-inch display for foldable smartphones has a brightness of 500 nits and consumes around 30 per cent less power than a conventional OLED display.

 Eco2 OLED: Less power consumption with the same brightness.
Eco2 OLED: Less power consumption with the same brightness.
Source: Jan Johannsen

Samsung's display division is also keen to show the progress it has already made in anti-reflective treatment of touchscreens on folding smartphones.

Displays don't have to be highly reflective.
Displays don't have to be highly reflective.
Source: Jan Johannsen

The best 3D display without glasses

Samsung Display is not only showing smartphones at its stand. Among other things, I saw the best 3D display to date that does not require special glasses

The Light Field Display automatically switches to a 2D view when I leave the 3D area.
The Light Field Display automatically switches to a 2D view when I leave the 3D area.
Source: Jan Johannsen

As with similar models, cameras track my eyes to adjust the 3D display. However, it is more natural and clear than ever on the Light Field Display. If I am too far away from the display, it automatically switches to a 2D view. No more annoying switching back and forth.

This makes 3D very pleasant without special glasses.
This makes 3D very pleasant without special glasses.
Source: Jan Johannsen

The concept of a gaming handheld with a foldable display caused my gaming-savvy colleagues to roll their eyes. At least Samsung has remembered that the joysticks have to go somewhere. Incidentally, Valve uses Samsung displays for the Steam Deck - in case anyone wants to speculate about the next generation.

The gaming handheld folds up conveniently.
The gaming handheld folds up conveniently.
Source: Jan Johannsen

The circular OLED display is not spectacular, just a new shape. With this, Samsung is moving more into the area of interior design.

Displays don't have to be square.
Displays don't have to be square.
Source: Jan Johannsen

The following roll display also doesn't seem to me to be intended for mobile use. With its frame in the background, it reminds me of the much larger rollable TV from LG.

A large stand is still needed to roll out the display.
A large stand is still needed to roll out the display.
Source: Jan Johannsen

After learning to appreciate portable displays, I no longer find the idea of conveniently carrying an 18.1-inch monitor in my suitcase far-fetched.

The suitcase display is always with me.
The suitcase display is always with me.
Source: Jan Johannsen

Samsung Display was not the only exhibitor with new display ideas. Lenovo, however, is focussing on notebooks and is certainly making use of Samsung technology.

Lenovo uses a display from Samsung in the ThinkBook Plus Gen 6 Rollable.
Lenovo uses a display from Samsung in the ThinkBook Plus Gen 6 Rollable.
Source: Jan Johannsen
  • News + Trends

    Lenovo's ideas for laptop displays: expandable, fold-out or clickable

    by Lorenz Keller

Header image: Jan Johannsen

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