Himla's towel collection Maxime in organic cotton provides a luxurious hotel feel. Maxime is made of soft twist terry cotton, a quality with a soft character where the dense and compact loops provide twice as much absorbency as traditional cotton terry. The towels have a full but airy touch and dry quickly. Maxime should be tumble dried to maintain its original softness after washing. Maxime is made of 100% organic cotton.