The New Beauty

industry to achieve rather rigid ideals set by society, the current conversations brands and consumers are establishing embrace individuality and celebrate identity. From using makeup as a means to challenge gender, to the link between hairstyling and community-building, or the rituals of skincare as a form of self-care, we are rediscovering beauty as a way of defining who we are and what we value. The New Beauty explores this shift from historical, scientific and journalistic perspectives, in a title that will not only appeal to industry insiders, but also to all those readers with an interest in feeling well in their own skin - and letting the world know.