Every tenth purchase is offset

A new climate compensation feature went live at Galaxus in mid-June: since then, customers have been able to offset the greenhouse gases caused by their purchases such as CO2, methane, nitrous oxide & Co. with a voluntary levy. The underlying model takes into account the entire value chain - from the extraction of raw materials to home delivery. The option is working. After a good four months, Galaxus shoppers are offsetting around ten per cent of their purchases. And the trend is rising: in June, customers activated the option for 7.4 per cent of purchases. This figure has now risen to 10 per cent of all purchases. Both young and older customers, city dwellers and rural dwellers are taking advantage of the offer.

This corresponds to pollutant emissions of 400 tonnes. The average amount offset is 1.10 euros.

Sports articles lead the rankings

Sports articles (19%), watches & jewellery (18%) and beauty and health (17%) are the most frequently offset items. Relatively speaking, consumers activate climate offsetting least frequently for Do It + Garden, IT and vehicle requirements

Berlin is enthusiastic about compensation

In Berlin, customers offset 13.5 per cent of purchases, in Hamburg 13.4 per cent and in Bremen 12.6 per cent. In Thuringia, Mecklenburg-Western Pomerania and Saxony-Anhalt, customers offset the least at around 6 per cent.

Women compensate more often than men

11.5 per cent of women activate the green option, compared to 10.1 per cent of men.
If things continue like this, over 500 tonnes of CO2 will have been neutralised by the end of the year. "That exceeds our expectations," says Francs Hasselmann, Managing Director of Galaxus Deutschland. "Our approach is liberal. We don't want to impose offsetting on people and include it directly in the price."

Images for free use

Solar panels on the Digitec Galaxus AG warehouse in Wohlen AG
Wohlen warehouse