Galaxus wallflowers: our Community is elegantly hopping past this creepy Easter bunny
8.2.2023
Translation: Eva Francis
On the one hand, you have stars and starlets. On the other, you have the bench players. And in the Galaxus product range, it’s no different. Some items live out a shadowy existence, unnoticed by the public. Just like this Funny Bunny by Hoff Interieur.
In the 1960s, Andy Warhol coined the expression «15 minutes of fame», thus suggesting that in a future world, everyone would be world famous for a little while. Anyone and everyone? Not quite. There are some who never make it into the limelight. Not even for fifteen minutes. Like this Easter bunny by Hoff. But that’s going to change now, at least for a few minutes. It’s not like it has to be 15.
Easter Bunny from hell
First off: yes, the header image and the product image don’t look at all alike. That’s the whole point. Who on earth decided to produce an Easter bunny with bloodshot eyes? A creature that looks you straight in the eyes and seems to be saying: «I’m coming for you». An Easter rabbit has to be cute, doesn’t it? This one, however, looks like it came straight out of a horror movie and lives with Chucky the Killer Doll.
If you search for Easter rabbits on Google, you’ll only find pictures of cute bunnies with friendly eyes. No sight of a bunny from hell, though. This bunny in question surely isn’t going to make anyone’s Easter more joyful. Quite the contrary. Unless your goal is to traumatise your kids. If that’s what you want, have fun with Bugs Bunny from hell. If not, I really don’t know what’s funny about this bunny.
Surprise, surprise! Everyone’s avoiding this evil bunny
If you type «Easter decorations» into our shop’s search bar, you’ll get 538 products to choose from (at the time of writing). These are generally sorted according to relevance. In other words, you’ll see the most relevant Easter bunny first and then it goes steadily downhill, all the way down to number 538. You can find out how products are sorted and displayed here. Simply put, it all comes down to:
- search query accuracy
- users’ search and shopping habits
- availability and estimated delivery time
- popularity and novelty
- attractiveness and price
With all these criteria taken into account, this white Funny Bunny by Hoff Interieur has hopped to the bottom of the Easter decoration popularity scale and doesn’t seem to be tickling anyone’s fancy. In other words, it’s not particularly relevant. Thank God.
The Galaxus range is home to products that nobody sees, nobody knows and nobody wants. But even these bench players deserve a little attention. That’s why I’ve taken it upon myself to showcase our Galaxus wallflowers from time to time.
Header image: Shutterstock
Patrick Bardelli
Senior Editor
Patrick.Bardelli@digitecgalaxus.chFrom radio journalist to product tester and storyteller, jogger to gravel bike novice and fitness enthusiast with barbells and dumbbells. I'm excited to see where the journey'll take me next.
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