Galaxus Wallflowers: paddle or oar? That’s the question.
20.6.2023
Translation: Jessica Johnson-Ferguson
Video: Manuel Wenk
On the one hand, you have stars and starlets. On the other, you have the bench players. And in the Galaxus product range, it’s no different. Some items live out a shadowy existence, unnoticed by the public. Like the Nani carbon paddle by Yeaz.
In the 1960s, Andy Warhol coined the expression «15 minutes of fame», thus suggesting that in a future world, everyone would be world famous for a little while. Anyone and everyone? Not quite. There are some who never make it into the limelight. Not even for fifteen minutes. Like the Nani carbon paddle by Yeaz. But that’s going to change now, at least for a few minutes. It’s not like it has to be 15.
The crucial question in the world of water sports
Is it a paddle or an oar? It’s a question that divides the water sports community. Some push themselves forwards, others row backwards and still make progress. And then there’s a third option: rowing in circles. I was pretty good at that.
Forwards, backwards or in circles. Ultimately, it depends on what type of person you are and could even be considered a philosophical question. If it’s all about the journey, going round in circles is your ultimate fulfilment. However, back in 2019 on freezing Lake Zurich, that’s not what it felt like to me. Is it a paddle or an oar? I’m not a fan of either.
This paddle’s rowing backwards in our shop
If you type «paddle» into our shop’s search bar, you’ll get over 200 products to choose from (at the time of writing). These are generally sorted according to relevance. In other words, you’ll see the top trending products first and then it goes steadily downhill. All the way down to number 206. You can find out how products are sorted and displayed here. Simply put, it all comes down to:
- search query accuracy
- users’ search and shopping habits
- availability and estimated delivery time
- popularity and novelty
- attractiveness and price
After taking all these criteria into consideration, Nani by Yeaz is floating around in no-man’s land. Or, to put it another way, no one seems to give a toss about this paddle. Off it rows into the horizon. Why is that? The availability is okay, the price seems reasonable and the reviews are also positive. And yet, the Community says no to Yeaz. I don’t get it.
The Galaxus range is home to products that nobody sees, nobody knows and nobody wants. But even these bench players deserve a little attention. That’s why I’ve taken it upon myself to showcase our Galaxus wallflowers from time to time.
Header image: Manuel Wenk
Patrick Bardelli
Senior Editor
Patrick.Bardelli@digitecgalaxus.chFrom radio journalist to product tester and storyteller, jogger to gravel bike novice and fitness enthusiast with barbells and dumbbells. I'm excited to see where the journey'll take me next.
