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Why the 2024 Euros aren’t broadcast in UHD

Philipp Rüegg
25.6.2024
Translation: Patrik Stainbrook

The Euros are one of the biggest sporting events in the world, and 80 per cent of viewers own a 4K UHD TV. Nevertheless, the tournament will only be broadcast in Full HD resolution. Why?

Additional costs are usually passed on to viewers. Live sports subscriptions are already significantly more expensive than TV subscriptions for films and series. Consequently, it’s questionable whether enough sports fans would be willing to pay extra for a UHD upgrade. In Germany, Deutsche Telekom is broadcasting the Euros exclusively in UHD with Magenta TV, but only upscaled.

SRF even broadcasts only in HD

Most Swiss viewers can only dream of such quality – at least when they watch matches on SRF. There, matches are only broadcast in 720p. In response to an inquiry, the provider said: «The HD format is our reference signal and therefore the SRG standard, which corresponds to the quality customary in the industry and the legal broadcasting requirements.»

Where do you get the best picture for the Euros?

An overview of the most important providers:

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As a child, I wasn't allowed to have any consoles. It was only with the arrival of the family's 486 PC that the magical world of gaming opened up to me. Today, I'm overcompensating accordingly. Only a lack of time and money prevents me from trying out every game there is and decorating my shelf with rare retro consoles. 


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