Tops and flops from the comms department: how the Community reacted to our stories

The Digitec Galaxus communications team has written over 100 data stories from the world of e-commerce this year. These are displayed as content on the company’s own online stores in Switzerland, Germany, Austria, France, Italy, Belgium and the Netherlands. Now we’re looking back and take stock. Let’s find out what the Community celebrated this year and what they were less interested in.

By Community, we mean our customers. A truly active group: members both buy products and review them. In the same vein, they both consume content and add likes and comments.

Adult toys generate the most views

Sex toys, mobile phone prices and our bestsellers were the most viewed items this year.

Many of the things we did in climate compensation received little attention from the community. That article recorded the fewest views.

Santa ensures the lowest exit rate

Black dresses and personal hygiene seem to have one thing in common: for over 60 per cent of users, clicking on these items was their last stop in our store. After reading it, you might feel more like sorting your clothes by colour or trimming your body hair.

Knowing which products are bought most frequently during the Christmas period probably stimulates your own shopping behaviour. Only 16 per cent of users who read our Santa article left the online store afterwards. The remaining 84 per cent either read other articles or felt inspired to look for suitable Christmas gifts in the online store themselves.

Saving tips are rewarded with the most likes

The Community rewards articles that offer them clear added value with likes. Our blog post about the Cumulus credit card, Black Friday Week updates and a post about falling cell phone prices received the most thumbs up.

Flags invite you to linger

Flags, drones and electric cars are topics that meet with great interest in the Community. The community has carefully read through the flag article. Average dwell time there was the longest at 4 minutes and 57 seconds. On average, our users only spend half as long on comparable background articles.

Smartphones polarise

Smartphone-related topics seem to be very enticing. They prompted the most comments from the 2024 Community. They were the most polarising too.

The ratio between likes and comments was used as a guide here. More comments than likes are a characteristic of a controversial topic.

The article on folding and flip phones had the highest score in this regard. It generated 27 per cent more comments than likes.

Top articles per language: drones, sneakers and jobs in logistics

French-speaking visitors to Galaxus and Digitec were most interested in the world’s fastest camera drone. That report received the most views.

The English-speaking community was most interested in newly created jobs at the future logistics site in Neuenburg, Germany.

Our sneaker report achieved the most views in Italian.

We would like to take this opportunity to say a big thank you to our colleagues in our Language Services team, who translate content across our stores into French, Italian and English.

And many thanks to our Community for reading, clicking and commenting so diligently.

What topics have you been particularly interested in this year? What would you like to read more or less about next year? Thanks for letting us know in the comments!